his book is a fresh perspective on personal branding and copywriting for coaches, consultants, entrepreneurs and small businesses. Get ready to crack the code to meaningful, impactful and effective marketing.
You’ll uncover the 5 critical layers of a powerful and sustainable personal brand, and be taken through a step-by-step process to build yours on a solid foundation.
Then you’ll translate this clarity into copy and content that connect, resonate and convert.
This book presents an integrated process to help you craft a powerful personal brand and turn it into content strategy, copy and marketing materials that connect and resonate with your readers, making conversion a natural next step.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses adapt these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.