Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive?
Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello’s THINK ENGAGE THRIVE! tears down marketing models created in a data-poor age, offering common-sense alternatives that take marketing out of the textbook, into the real world. Through stories of lessons he learned as an entrepreneur, TV shopping marketer, and million dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin’ Donuts.
In THINK ENGAGE THRIVE! you will learn to use today’s unprecedented customer data tools to intelligently target your customers. By applying the principles Masiello lays out, you’ll convert clicks into sales and service into retention. Your business will skyrocket as you THINK ENGAGE THRIVE!
Masiello goes beyond marketing 4.0 and other internet marketing concepts to show you how to use the marketing tools to grow your business. Whether you are a startup business or a Fortune 100 company, this book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand.
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Philip Masiello is the founder of Hound Dog Digital Marketing Agency, one of the fastest growing marketing agencies in the nation. The firm specializes in assisting consumer product companies with their E-commerce efforts, mobile application marketing, and Amazon Marketplace Seller marketing
Mr. Masiello is also known for being the founder and CEO of several disruptive business models.
Prior to Hound Dog Digital Marketing, Mr. Masiello was a Founder and CEO of 800razors.com, an E-commerce company selling high-quality American made razors and shaving products for men and women that compare in quality to the national brands at a fraction of the price. Some of the investors in 800razors.com were John Sculley, David Sculley and Michael Phelps. During this time, Mr. Masiello advised on the marketing of Mr. Sculley’s personal web site, book, and learning series. He also advised on the marketing of Wolfgang Pucks’s Online Cooking School.
Prior to 800razors.com, Mr. Masiello co-founded Raw Beauty, Inc. with Carol Alt, which developed and marketed Raw Essentials Skin Care through its website, home shopping channels, and retailers worldwide. During this period, Mr. Masiello also assisted Forbes Riley, Nick Verreos and Marla Wynne in marketing their various fashion lines on HSN and Macy’s stores and outlets.
Prior to Co-founding Raw Beauty, Inc., Mr. Masiello was a founder and President of Metro Marketing, an agency focused on developing the online, retail, and TV Shopping sales channels for emerging natural and organic brands. Mr. Masiello also founded The Daily Market, a Washington, DC-based “grab and go” meal chain that was sold to a major supermarket chain. Mr. Masiello’s first startup was at the age of 25.
Mr. Masiello holds an MBA in Finance and Marketing from the University of Maryland. He has remained active in the university’s entrepreneurial programs and is also an active advisor and mentor to several incubators in the Baltimore/Washington Marketplace.