In the book, Mike Milan talks about his training program for small business owners and their advisers. He has training done for webinars and in-person seminars, a coaching program, and a podcast. The book will have the author’s story that is met with academic concepts. Too often small business owners feel like they are being talked down to so they don’t respond to good advice. The training style speaks to the average business owner, who is great at their job but is not financially sophisticated. Thus, the author takes complex concepts and make them easy to understand
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Mike believes that anyone can build a lifestyle friendly business by focusing on generating transferable value. That means focusing on the thing that matters the most, cash flow.