About Social Media Made Simple
DIY Marketing Made Simple for Small Business Owners
If you are looking for the best way to grow your small business on a budget, this book is for you!
Today is the day you will learn how to conquer social media marketing and, ultimately, put your business on the path to success.
What is Social Media Marketing?
One of the most effective ways to facilitate business growth in today’s digital world is with social media marketing. Social media platforms such as Facebook, Instagram, LinkedIn, and Pinterest act as a channel to showcase the “voice” of your business with engaging and educational content. Plus, they drive traffic to your website.
So why aren’t more business owners working furiously on their marketing plan?
Because let’s be honest, who’s got time for that? In small business, we can all appreciate that time = money!
This is one of the main complications we see preventing small business owners from plunging into the social media space and building their brands online.
The next biggest hurdle? Not knowing where to start.
How do I get started with social media marketing?
We have designed this book to be YOUR starting point. Each section contains bite-sized pieces of knowledge, acting as a guide to tear down the “overwhelm” and help you schedule your social media posts as quickly as possible.
How do I approach this book?
1. As a chronological process. If you are completely new to marketing, we recommend reading this book through from start to finish. Take an afternoon off, sit down and work through the activities step by step to start preparing your business for online growth.
2. The answer to your burning questions. If your business is at a more advanced stage in its marketing journey, you can feel free to jump straight ahead to the chapter you need.
What will I learn?
Here’s what you will learn about social media marketing:
How to Conduct Market Research. It sounds boring, but this step is super important when it comes to finding new customers. We promise to make it quick!
How to set up your social media accounts for success. We will explain how to showcase all the best features of your brand to make it IRRESISTIBLE to customers.
How to schedule social media content that is engaging, drives traffic to your website and produces leads. Simply don’t know what to write on social media? You can jump straight to Chapter 6!
How to analyse your marketing results so that you can refine your strategy for future success (and make sure what you’re doing is working!)
How to implement an overall social media strategy that is quick, easy and provides real results for your small business.
We will also answer all of your burning questions around social media marketing, such as:
How much money should I spend on marketing?
What is organic growth?
How do I know what marketing will work for my business?
What is the best time and day to post on social media?
How do I run Facebook ads?
By the time you reach the end of this book, you will have your own mini social media marketing plan ready to go, whether you decide to implement it yourself or delegate to a team. The best part? It will be super streamlined! No need to worry about sacrificing any precious time set aside for your business.
How will I know what to post?
We have provided a whole chapter of social media content ideas – 101 ideas in fact (plus a few extras!). To guide you on the types of content you should be posting, these are split into four categories:
TEACH your audience something new
ENTERTAIN your following
PROMOTE your products and services
BUILD a relationship with your audience
Don’t worry! We know your business is wonderfully unique and these ideas can be applied to any business type (i.e. they’re not just for accountants or hairdressers!)
Who is this book for?
This book is designed specifically for small business owners with limited marketing experience; those who might have dipped a toe into the social media pond, but who essentially are “winging it” and hoping for the best.
Does this sound like you? Take an afternoon off, sit down and work through this guide step by step to start preparing your business for online growth.
Any Freebies?
Of course! In addition to the 101 content ideas, we have also jam-packed our book with case studies, examples, guides and mini tasks so you can dive in and get your marketing plan sorted ASAP! Your pace is up to you.
Pay particular attention to Chapter 4 as it contains a surprise download for you to use in tracking your social media results!
What’s Next?
It’s time to take your small business to the next level and enjoy the growth this brings.
Scroll on up, order your copy, take some time to work through the mini tasks and you’ll have your very own marketing plan in no time.
Buy The Book Here
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Learn More About The Author
Established in 2009, The Sitters Australia brings together more than 20 years of experience in small business, marketing, bookkeeping and creative writing. From humble beginnings in a small Australian town, the team has now grown to include offices in several states around the country.
The Sitters are a team of thinkers, dreamers, and leaders, embarking on a quest to share their collective experiences with those who have a thirst for knowledge.
This is a group who believe in the power of daily learning; striving to explain bigger topics (such as payroll, cashflow, advertising and SEO) in simple terms – jargon excluded. Knowledge is power in business, and what better way to share that than with real life experiences, challenges, failures, and wins!
Stay tuned for a collection of books designed to help you grow both professionally and personally. Keep these on hand and you will never again be stuck for inspiration.
Marketing Experience
The CloudSitters concept originated with The BookSitters founder, Justine in 2017. It wasn’t until January 2020 at the cusp of the COVID-19 crisis that The CloudSitters came to fruition, with the introduction of Sian’s marketing services.
Sian is a creative writing enthusiast who graduated in 2015 with a double degree in Business and Arts (Major in Marketing and Creative Writing). In 2020, she graduated with a Master of Marketing. Since graduating, Sian has worked on the marketing coordination and management for a variety of different business types. She has been heavily involved with the changes to marketing platforms as a result of COVID-19 and is eager to share her knowledge with all who need it.