About Social Media Marketing: Building A Brand Through Social Media:
Social media marketing is but one arrow in a quiver of arrows that is digital marketing. The other arrows in this quiver include PPC (pay per click advertising), SEO (Search engine optimization), email marketing, affiliate marketing, content marketing, influencer marketing, viral marketing etc.
Although most of these—let’s call them arrows in a quiver—are still dominant—from a research and usage perspective—social media marketing is widely popular—and continuing with our arrow analogy, the most used arrow—and one of the most effective digital marketing strategy there is today. We can attribute this to the fact that social media usage is constantly increasing—and as we indicated earlier, almost half the world is on this or the other social media platform.
As stated, social media is currently one of the most effective marketing tools there is. It is easy to see why because if marketing is about ensuring your business and products are visible, the more than 3+ billion people using the internet—most of whom use social media more than twice a day—present a rare marketing and branding opportunity.
Although most social networking platforms or sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. have the core aim of allowing users to interact freely, they also allow organizations, individuals, and businesses to interact with each other and with their core user base. This allows for greater, more open communication, which in itself humanizes companies, organizations, and businesses. This has the effect of helping businesses build relationships and online communities.
When social media marketing becomes part of your marketing strategy, it gives you a rare opportunity to interact with your customers or user base in a
more personal manner, a manner that traditional forms—and even some digital forms—of marketing fail to provide.
Take the example of print media advertisements. When you pay for space in a newspaper to run an ad promoting your business or service, although you will do just that, when it comes to knowing how well the ad is performing, you will be in the dark.
On the other hand, when you run a paid advertisement on Facebook, Twitter, or the many other social networking site that allow PPC ads, you get a rare opportunity to interact with users in real time. Since most of these platforms also offer advanced tracking systems, you also get a very detailed overview of how your ad and marketing campaign is performing. This allows you a rare chance to determine if you are getting the best return on investment (ROI) for your effort and dollars.
My name is Joey Silverain and I have an incredible passion for business. I love passing down my knowledge to help others succeed!