Struggling to convert clients into sales? Learn how to be an authority in your niche, what content marketing is, and what it can do for you!
Content marketing is about providing valuable and relevant information to your followers and potential customers – for free. Why? Because you want to demonstrate that you’re an authority on the subject to instill confidence and you want to demonstrate that, yes, it’d be nice to make sales, but that it is not all about the money. When done correctly, this type of marketing can help you drive traffic to your website, provide value for your audience and increase your company’s revenue.
By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines, meaning increased revenue. Sounds good, right? To get that coveted first page result, though, it takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content. This book will show you how to do just that, and more!
Jessica Ainsworth, founder of Pendragon Consulting, LLC, a digital marketing agency, has years of experience helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Content Marketing gives you the tools to provide valuable and relevant information to your potential customers and drive traffic that will convert to sales while doing so.
In this book, you’ll discover:
•What content marketing is
•How to define a target audience
•Effective blogging techniques
•How to create and use lead Magnets
•How to create and use landing pages
•The potential of podcasts
•What videos can do for your business
•About social media in content marketing
•How to create an effective content marketing strategy
This book is designed with the beginner in mind and walks through the basics of what content marketing is and how to accomplish it effectively.
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Veteran, author, marketing professional, nerd and founder of Pendragon Consulting LLC, Jessica demonstrates her expansive experience, unbridled passion for research, and marketing aptitude as she strategically helps businesses capitalize on untapped target markets. Jessica is a digital marketing professional who possesses a comprehensive background in research, analytics, and intelligence that allows her to partner with small businesses and non-profits to help grow their brands.
In recent years, Jessica made her entrepreneurial debut in the form of Pendragon Consulting, LLC, a digital marketing agency focused on helping small businesses maximize their audience reach. Her marketing acumen and appreciation for research and analytics are evident in the specifically targeted campaigns and branding strategies she designs for each client. Under her guidance, many businesses have successfully expanded their audiences, boosted conversion rates, maximized ROI and their lead generation efforts.
As a veteran and former intelligence analyst, Jessica dedicated a decade of honorable service to the United States Army. She spent three of the 10 years of her U.S. Army career deployed to an active combat zone, which was transformative as it forged strong communication, critical thinking, and problem-solving skills. She also spent two years working as a government contractor as an intelligence analyst, following her time in the military, which further sharpened her acute sensibilities as a marketer.
Having developed expert level competency in research and analytics, the subsequent progression into the marketing field was a natural one. Hence, following her honorable discharge from the U.S. Army, Jessica went back to school to finish earning her degree in Business Administration with a focus on marketing. The career transition to becoming a marketing professional was swift, allowing her to master modern elements of digital marketing.
Recent publications, including The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI and The Beginner’s Guide to Content Marketing: How To Drive Traffic, Provide Value and Increase Revenue capture her credibility as a marketing expert. These books are compilations of practical tips and guidance obtained from the first-hand experience, illustrating how businesses can sustain their competitiveness.
Emphasizing the importance of philanthropy, Jessica also serves as a board member for a non-profit organization called 22 March for Life, Inc., which works for suicide prevention among veterans. Being a veteran herself, this role holds immense value.
Jessica resides in Maryland with her husband and children. You can find her spending time with her family over paint nights, hiking up a challenging trail, or deeply engaged in a comic book.