About Featured Book Bottom Line to Lifeline by Simon Higginbotham
About the Book: Bottom Line to Lifeline
What happens when a high-powered business executive walks away from the boardroom and learns to save lives instead? Bottom Line to Lifeline is a gripping, real-life memoir that chronicles one man’s year-long transformation from international CEO to frontline paramedic student. This inspiring and sometimes harrowing journey pulls readers into the adrenaline-charged world of 911 emergency medicine—and the deeply human moments that come with it.
With vivid, present-tense storytelling, this memoir offers a rare, behind-the-scenes look at emergency calls, classroom lessons, personal doubts, and the raw moments of truth that shape new medics. It’s a powerful read for anyone contemplating a life change, passionate about medicine, or interested in how resilience, purpose, and teamwork are forged under pressure.
Now with over 50 five-star reviews, Bottom Line to Lifeline has struck a chord with readers across careers and continents. Rashmi Agrawal, a Reedsy Reviewer, writes:
“It’s an eye-opening reminder of what really matters in life and work. The book got me thinking about purpose and meaning in my career, which is always a sign of a good read!”
And she adds,
“Imagine going from worrying about profit margins to holding someone’s life in your hands. The contrast is wild.”
Special EMS Week Offer: In honor of EMS Week (May 19–25), the Kindle edition is available for just $0.99 between May 20 and May 27—a massive 83% discount off the regular $5.99 list price.
Fast Facts:
3,700+ copies sold
4.7/5.0 average rating
Ranked #1 in Emergency Services and Personal Transformation on Kindle during launch week
Perfect for fans of medical memoirs, career-change stories, and leadership books with heart
Buy the book:
Get Bottom Line to Lifeline Here
Author Bio
I’ve lived a life of contrasts, from corporate boardrooms in Europe and the U.S. to the back of an ambulance on a 911 call. After a successful career in international business leadership, I made the bold decision to retrain as a paramedic at age 50. Bottom Line to Lifeline is the story of that journey: a year of reinvention, challenge, purpose, and unexpected fun.
I’ve always been drawn to new perspectives, whether in life, business, or the outdoors. When I’m not working with EMS teams, consulting, or writing, you can find me hiking or mountain walking (Snowdonia in North Wales, UK, is a favorite) or out on the open road on my motorcycle. I also play both guitar and violin—music brings a kind of clarity and expression that words often can’t.
My writing reflects my conviction that life is too short to remain stagnant, that we’re all capable of profound transformation, and that the most meaningful work we can do often begins when we venture far outside our comfort zone.
If you’ve ever wondered what it might be like to change everything, or if you’re curious about what happens behind the scenes in emergency medical care, I hope you’ll find something in this book that inspires or stays with you.