About Building Insanely Great Products: Some Products Fail, Many Succeed… This is their Story: Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later
Are you tired of seeing your products fail in the market despite your
best efforts? Do you wonder why some companies consistently
while others struggle? Drawing from
over four decades of experience at tech giants like Apple and HP,
this comprehensive guide reveals the secret sauce behind building
In today’s fast-paced business environment, product failure rates
hover between 35-45%, resulting in massive waste of resources and
missed opportunities. Through the revolutionary SPICES framework –
Strategy, Process, Information, Customers, Employees, and Systems –
consistently delivered successful products. David Fradin, a veteran
product management expert with hands-on experience at Silicon
Valley’s most innovative companies, shares invaluable insights he
wishes he had known earlier in his career. His proven methodology
combines historical wisdom from pioneers like Procter & Gamble with
observing what customers do is more valuable than asking what they
want, and how to build an unfair competitive advantage that sets your
This isn’t just another business book – it’s your blueprint for product
success. By implementing the SPICES framework and learning from
real-world examples, you’ll transform your approach to product
Grab your copy today and start building products that truly delight your customers!
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Learn More About The Author
David Fradin was a classically trained product manager at Hewlett-Packard during the 50 years that HP grew 20% a year.
Apple recruited him to bring the first hard disk drive on a personal computer to market. He soon rose in Apple’s management ranks to the same level as Steve Jobs by heading the Apple /// product line and providing the profits which helped fund the development of the Macintosh.
Since 1969 he has worked on over 75 products and services, at 25 small, medium and large organizations and eleven startups covering hardware, software, services, internet, SaaS, mobile, advertising, online training, video and for non-profit public policy associations and political campaigns.