About Ho! Ho! Ho!: The Life and Legend of the Jolly Green Giant
This is the true story of one of America’s favorite giants. First appearing in 1928, the Jolly Green Giant went from a vegetable mascot to a company brand to a cultural icon. And this giant still owns a spot on the shelves of America’s grocery stores more than eight decades later.
The Jolly Green Giant was the face of what would become the Green Giant Company, makers of canned vegetables ─ first peas, then corn and much more. It was just the beginning. This giant went on to tower over much of the 20th century as the invention of a legendary ad man, the subject of a hit song, the partner of a TV star, the promotional stunt of a radio station owner and the tourist attraction of a small Midwestern town.
Ho! Ho! Ho! is the full amusing account of how the Jolly Green Giant came into being, and how, over time, he became nearly as appealing and wholesome as a helping of sweet niblet corn.
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Learn More About The Author
Neil Sagebiel is an author, blogger and writer.
Through his popular golf blog (ARMCHAIR GOLF BLOG), he met 85-year-old Jack Fleck and wrote THE LONGEST SHOT: Jack Fleck, Ben Hogan, and Pro Golf’s Greatest Upset at the 1955 U.S. Open. THE LONGEST SHOT was named one of the Top 10 Sports Books of 2012 by Booklist.
His second book, DRAW IN THE DUNES: The 1969 Ryder Cup and the Finish That Shocked the World, published in September 2014 and was nominated for the USGA’s Herbert Warren Wind Book Award.
Sagebiel lives in the Shenandoah Valley of Virginia.