Tell us about yourself and how many books you have written.
I appreciate the opportunity to be interviewed today, and share more about my story and books! my name is Isaac Mashman, and I am a businessman, author, coffee addict, and a list of other things that mesh well with my main focuses. I’ve written one book, but I’m working on two new ones which I hopefully will share more about here in a couple of minutes.
What is the name of your latest book and what inspired it?
My latest book came out on November 1st of 2021 and is called Personal Branding: A Manifesto on Fame and Influence. The premise of it is quite simple, but the concept is quite complex. I discuss personal branding and dive into some of the psychology behind building a successful personal brand and the philosophical definition. My main business is a public relations firm, Mashman Ventures, and in my work I saw a lot of discussion surrounding personal branding, that, although was well intended, was misinformed. For example, the belief that your personal brand is created or deleted with a social media profile. The idea that personal branding is something new. In my book, I share why that isn’t true.
Do you have any unusual writing habits?
I don’t know if this is unusual or common, but I almost always write in the evening time. There is something peaceful about sitting behind my computer or my cell phone and getting lost in my work. I’m sure plenty of other authors have similar habits, but it works for me.
What authors, or books have influenced you?
I could talk all day about early 20th century, new thought materials, but there are some phenomenal books that have come out within the past several years that I have quite enjoyed the transparency of the author as well as the personable writing styles. For example, David Goggins’ Can’t Hurt Me is fantastic as well as Dan Bilzerian’s, The Setup which gives insights into a man that had only been perceived as controversial
What are you working on now?
I am at present, working on the second edition of my manifesto, which I’m excited to release later this year. The first edition at the time I thought was wonderful, and was an amazing accomplishment, but as soon as I published it, I felt like I could’ve added more. It clocks in at 55 pages and is a great introduction on the subject, but I have so much more to share
What is your best method or website when it comes to promoting your books?
Having your own website and newsletter is extremely important, but also having a well established social media presence is quintessential for longevity in 2024. This means you have a personal page where you can promote your book, talk to fans, produce content, etc. on Facebook, Instagram, YouTube, TikTok, LinkedIn, etc. This helps build your image and craft an omnipresent personal brand.
Do you have any advice for new authors?
I really have to reference the previous question. Build out your personal brand, and although being an author allows you to be introverted behind the keyboard, do not be afraid to be extroverted in front of a camera.
What is the best advice you have ever heard?
It’s funny because it was my senior quote, but John D. Rockefeller said, “Don’t be afraid to give up the good to go for the great.” This speaks to sacrifice and taking risks. there might come a time where you are content with something, but know deep down that you could do more. Lean into that feeling and execute.
What are you reading now?
One of the books I am reading is 1984 by George Orwell. It is scary how a book that was written nearly 100 years ago has so many comparisons and parallels to our present day.
What’s next for you as a writer?
After this year, I will likely take a hiatus from writing books. I’ll direct my bandwidth to producing articles on my personal website and niche blogs, but I don’t want to force myself into a corner where I have to produce a book every year or every two years.
What is your favorite book of all time?
This is difficult to pinpoint, but I will give you one. It is a short book, almost a parable, called As A Man Thinketh by James Allen. When I first got involved with entrepreneurship, my grandfather gifted me a copy of this book and I took it everywhere. When I traveled it was in my suitcase. there’s an analogy about how your mind is similar to a garden. If you plant evil thoughts, you’ll reap evil outcomes.
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