Today, small and medium businesses are faced with daunting challenges:
*Increasing global competition
*An unprecedented array of media and technologies
*New and evolving buyer expectations
*Demand for real-time and relevant brand engagement
To succeed in today’s environment, effective strategies are needed.
This book is for start-ups and established companies who want to grow their business.
*Create winning approaches to the market
*Avoid common pitfalls, saving time and money
*Eliminate waste on unproductive approaches and tactics
*Accelerate revenue growth and success
Marketing For Entrepreneurs and Small To Medium Businesses: The Definitive Guide to Driving Growth and Success will help you thrive in today’s complex environment.
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Kelly A. Mahoney is the CEO of Castle Swan Media, responsible for revenue generation, new product development, merchandising and partnerships.
She has held senior level positions at public, private and emerging companies.
Previously, she served as Chief Marketing Officer for Arnold Direct, a division of Arnold Worldwide, a global advertising agency; Chief Marketing Officer for the e-commerce division of Staples, Inc.; and Senior Vice President of Strategy and Business Development for Harte-Hanks, a global marketing and media organization.
Kelly holds a Bachelor’s degree in General Studies from the University of Michigan and
a Diploma in Strategy and Innovation from the Saïd Business School, University of Oxford, United Kingdom.