About Smart Marketing
Business does not make sense without marketing. The purpose of marketing is to influence or tilt customer behavior toward using your product or service at the end of the marketing process. How smart marketing works is different from the usual repetitive methods. This does not mean ignoring the well-known marketing principles, but it does mean looking at the issue from different angles, choosing and applying the best method based on your circumstances. What you will learn in this book are smart methods of promoting the product through smart attitude
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Steve Moghadam is an entrepreneur and a business man who wrote a number of books on how to do marketing, their strategies and how to become a successful businessman by thinking out of the box.