About The Internet Ideology: From A as in Advertising to Z as in Zipcar
Regardless of the question, the Internet is the answer.
We are told that the Internet and the market are the solution to every kind of problem. But is it true? Will Big Data help us to understand the world? Is the Internet really on the side of democracy? Does it make sense to make gamify everything? Is the Internet (still) the Frontier? Or is that era past us and we are now faced with the greatest concentration of economic power of all time?
Learn More About The Author
Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); and now Canada (Transit App).
Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media:
What Happened To Advertising? What Would Gossage Do?