THE MODERN PLAYBOOK FOR SPONSORSHIP & CASH FLOW by Aaron Fraser
The Action Sports Guide 2.0 by Aaron Fraser is a modern, no-nonsense playbook for athletes, creators, and enthusiasts in motorsports, powersports, and extreme sports. Designed for anyone passionate about riding—whether amateur or professional—it offers a clear path to turning that passion into profit. Fraser dismantles myths about sponsorships, showing how to become a valuable marketing partner, not just a free-gear seeker. Readers learn how to build a brand, grow an audience, and activate sponsorships that drive real business results. The guide also covers financial fundamentals, including tax strategies and business structures tailored to the action sports world. Combining insider experience with actionable tactics, this book empowers readers to fund their sport, reduce financial stress, and create sustainable opportunities. It’s the essential roadmap for riders who want to ride more and hustle smarter.
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Author Bio:
Aaron Fraser is a championship-winning action sports athlete, entrepreneur, and marketing strategist who helps riders turn their passion into a sustainable lifestyle. After growing up in a motorsports-driven family and facing the financial struggles of competing, Aaron realized traditional career paths didn’t offer the freedom or flexibility he needed. After stepping away from racing due to injuries, he pivoted to mastering digital marketing—eventually generating over eight figures in online sales and creating The Action Sports Guide and The Action Sports Club.
Now, Aaron teaches athletes how to grow their audience, land sponsorships, and build their own income streams—without needing to be professionals or social media stars. His mission is to empower action sports enthusiasts to ride more, stress less, and create a life built around what they love. Through coaching, community, and proven strategies, Aaron helps riders take control of their future—without losing the thrill of the ride.